Digital marketing
Hire a Google Ads virtual assistant to run your search campaigns
A Google Ads virtual assistant builds and manages your search and shopping campaigns: account structure, keywords, bid and budget checks, and a regular search terms review. Rates start from about £6.50 an hour at the beginner level, rising with experience. We find the candidate and run four screening steps.
- Four screening steps before you meet a candidate
- Hours tracked
- Earliest start within 48 to 72 hours of choosing a candidate
What a Google Ads assistant does week to week
Paid search rewards steady attention. The work falls into three parts: build the account properly, manage it every week, and report in plain figures.
Build
- Account structure. Campaigns and ad groups organised around what you sell, so budgets and results are easy to read.
- Keyword research. Finding the phrases buyers type, and the match types that suit your budget.
- Ad copy and extensions. Writing the headlines, descriptions and extra links that appear with each ad.
- Conversion tracking. Setting up the actions that count as a result, such as a form sent or a call made, so Google Ads measures them.
Manage
- Bid and budget checks. Looking at spend against results each week and adjusting before money drifts to the wrong place.
- Negative keywords. Adding the searches you do not want to pay for.
- Search terms review. Reading the actual searches that triggered your ads, then keeping the good ones and blocking the rest.
- Landing page feedback. Telling you where the page your ad leads to loses people, in terms you can pass to your web designer.
Report
- Performance reports. Spend, clicks and results on a schedule you agree.
- Recommended next steps. A short list of what to change next, with the reason.
Where the assistant stops
The assistant runs campaigns inside your Google Ads account. They advise on the landing page but do not build it; for that, look at the web design virtual assistant. We report honestly on results and make no promise about them.
Tools
Work happens in your Google Ads account, with reports shared in the format you prefer. Name any other tools you use on the call and we match the candidate to them.
What a Google Ads virtual assistant costs
This role is priced per hour by experience, in pounds. A beginner level assistant starts from about £6.50 an hour, and the rate rises with experience. The ad spend you pay Google is separate. The pricing page lists the published roles, and the cost calculator lets you try your own hours.
A call to talk through the account
Is a Google Ads assistant right for you?
A Google Ads assistant suits you if
- You already run, or plan to run, search or shopping campaigns and want someone to look after them weekly.
- You have a Google Ads account, or a plan to open one.
- You want a clear report and a short list of next steps, not a dashboard to decode.
Another role may suit you better if
- Your customers are mostly found on Facebook and Instagram: a Meta ads virtual assistant.
- You want unpaid search traffic: an SEO virtual assistant.
- You need several channels managed together: the paid ads expert page explains the options.
- You run an agency: read the marketing agencies page.
What good Google Ads management produces
General guidance, not a promise about any one assistant. Whoever runs your account, you should be able to see five things:
- An account laid out by product or service, so you can read spend against each.
- Conversion tracking for the actions that matter, tested before the budget rises.
- Negative keyword lists that grow as new searches arrive.
- A regular search terms review. Google describes the report as the place to find terms to add as negative keywords.
- A report with spend, clicks, results, cost per result and the next change, with its reason.
A brief you can copy
- The offer. What you sell, to whom and where.
- The goal as an action. A call, a form sent or a purchase. One main goal per campaign.
- The budget. A monthly ad spend ceiling, and who may change it.
- The value of a result. What a new customer is worth, so cost per result can be judged.
- The landing page. One address for each offer.
- The exclusions. Services you do not offer, areas you do not cover, words to avoid.
How the work is measured
Judge results against your goal, not against clicks. The useful figures are conversions, cost per conversion (spend divided by conversions) and conversion rate. Google also shows Quality Score from 1 to 10, which Google calls a diagnostic that compares ad relevance, expected click through rate and landing page experience.
Common mistakes
- Counting clicks instead of results.
- Using broad keywords and never adding negatives.
- Changing five things at once, so nobody knows which change helped.
Worked example: one search terms review
Example only. The searches below are invented for an imaginary shop selling office chairs. No client or result is described.
The report shows four searches. “Ergonomic office chair” is wanted: add it as a keyword. “Office chair repair” is not sold: add it as a negative. “Office chair jobs” is a different intent altogether: add it as a negative. “Second hand office chairs” is a decision for the owner, who sells only new stock, so it becomes a negative. Google notes that negatives added from the report default to exact match, so the reviewer checks the match type will not block searches you want.
What is included
The hourly rate covers the whole service: finding the candidate, the four screening steps below, setting up the platforms and tools your assistant needs for your Google Ads work, hours tracked with tools such as Time Doctor, and our management of recruitment, payroll management and quality management. There is no separate recruitment fee.
How hiring works
We start with a free call about the work and the hours you have in mind. We shortlist candidates who have passed our screening, you interview them and you choose. The earliest start is within 48 to 72 hours of choosing a candidate.
Four screening steps before you meet anyone
- CV screening.
- A first interview on personality and the general benchmark criteria.
- A technical interview.
- A practical task, to test the candidate in the field.
Notice, replacement and fees are set out on how it works.
Questions about hiring a Google Ads assistant
Does the assistant need access to my Google Ads account?
Yes. To build and manage campaigns, the assistant needs access to your account. Read about data protection for how access is handled.
What is a search terms review?
It is a look at the real searches that triggered your ads. Some are what you wanted; some are not. The assistant keeps the useful ones, adds the rest as negative keywords and reports what changed, so your budget stops going to searches that never turn into customers.
Do you guarantee results?
No. We manage campaigns carefully and report honestly on what happened. Results depend on your offer, your landing page, your market and your budget.
What should I have ready before a Google Ads assistant starts?
A Google Ads account, or a plan to open one, the offer you want to promote and the page the ad leads to. The assistant builds the account structure and keywords around those, and tells you where the page loses people.
Should my Google Ads account be in my name?
Yes. Keep the account in your own name, with you as an administrator, and give the assistant access to work in it. Then the history, the billing and the data stay yours if the arrangement ends. Ask any provider to confirm this before work starts. This is general guidance.
How do I know if my Google Ads are working?
Compare conversions and cost per conversion with the goal you set. Clicks alone do not show it. Check that conversion tracking records a test action you complete yourself, then look at which searches produced results. If tracking is missing, fix that before judging anything else.
How much does a Google Ads virtual assistant cost?
Hourly rates start from about £6.50 at the beginner level and rise with experience. The ad spend you pay Google is separate. The pricing page lists the published roles, and the cost calculator lets you try your own hours.
Related roles
Google Ads sits in the digital marketing virtual assistant family, beside the social media marketing virtual assistant and the SEO virtual assistant.
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