Digital marketing
Hire a content creation virtual assistant for drafts, graphics and scheduled posts
A content creation virtual assistant turns your briefs into drafts, simple graphics and scheduled posts, so your content goes out on time and in your voice. Rates start from about £6.50 an hour at the beginner level, rising with experience. We find the candidate and run four screening steps.
- Four screening steps before you meet a candidate
- Hours tracked
- Earliest start within 48 to 72 hours of choosing a candidate
The content work an assistant takes on
Content slips when the person who knows the business is also the person who answers the phone. A content creation assistant works from your briefs and keeps the pipeline moving.
Drafts
- Blog posts and articles. First drafts from your outline and notes, ready for your edit.
- Social captions. Short posts written to the brief, in your tone.
- Newsletters. A draft of each issue from the items you choose.
Simple visuals
- Post graphics from templates. Quote cards and headers made in the templates your brand already has.
- Image preparation. Resizing and adding descriptive text to images for each platform.
- Short video. Short clips prepared from footage you supply.
Publishing
- Batching. Posts prepared in one sitting for the weeks ahead.
- Scheduling. Posts queued in your scheduling tool for the days you choose.
- Uploading to your site. Articles placed in your content system with headings, links and image descriptions.
- A content calendar. What is going out, where and when, kept in one place.
Repurposing
- One piece into several. A long article cut into short posts, or a recording written up as an article.
Where the assistant stops
Brand artwork, logos and design systems belong to the graphic design virtual assistant. Persuasive copy for adverts and sales pages belongs to the copywriting virtual assistant. Running your social accounts day to day is the social media marketing virtual assistant role.
Tools
Content assistants commonly work in a document editor, a scheduling tool for social posts and the content system behind your site. Tell us which you use and we match the candidate to them.
What a content creation virtual assistant costs
This role is priced per hour by experience, in pounds, at the Digital marketing level. A beginner level assistant starts from about £6.50 an hour, and the rate rises with experience. Part time is 20 hours a week and full time is 40. The pricing page lists the published roles, and the cost calculator lets you try your own hours.
A call to talk through your content
Is a content creation assistant right for you?
A content creation assistant suits you if
- You know what you want to say but not when you will find the time to write it.
- You have a regular rhythm of posts, articles or newsletters to feed.
- You are happy to review and approve before anything is published.
Another role may suit you better if
- You need adverts and sales pages that persuade: a copywriting virtual assistant.
- You want your accounts run daily, with replies and reporting: a social media marketing virtual assistant.
- The work is mainly branded artwork: a graphic design virtual assistant.
- You sell to businesses and want paid reach: a LinkedIn ads expert.
A content brief you can copy
General guidance, not a promise about any one assistant. Fill in five lines for each piece and the first draft is far closer to what you wanted.
- The audience. Who reads it, and what they already know.
- The goal. What the reader should do or understand afterwards.
- The source material. Your notes, links, figures and anything you want quoted.
- The tone. Two examples of writing you like, and words to avoid.
- The approvals. Who signs it off, and by when.
The production line
Each step has one owner. Content goes wrong when two people think the other is checking.
| Step | Who | What changes hands |
|---|---|---|
| Brief | You | The five lines above and the source material |
| Draft | The assistant | A draft in your document editor |
| Edit round | You | Comments gathered into one list |
| Approval | You, or the named approver | A clear yes |
| Publish | The assistant | A published link, sent back to you |
What stays with you
An assistant drafts well from your material. Some things should stay with you:
- Opinion, and any claim about your results or prices.
- Anything regulated or legal.
- Quotes and testimonials from named people, which need their permission.
- The final sign off.
Labelling and originality
If a post is paid for, or earns a commission, label it. The ASA says a plain label such as “Ad” is likely to be accepted, advises against “sponsored”, and says content referring to a product with an affiliate link counts as advertising. On quality, Google’s guidance on helpful content asks whether content gives original information or analysis, and warns that using generative AI to produce large amounts of text without manual oversight represents little to no effort. Add what only you know.
What you should receive
The draft in an editable format, a note of the sources used, the images and their licences, and the link once published. A calendar entry for the next piece is a good sign that the line keeps moving.
How the work is measured
Measure the process before the audience. Pieces published against pieces planned shows whether the line moves. Edit rounds per piece shows whether the briefs work. After that, use the figures your platforms report, such as reach, saves or clicks, and compare like with like over several weeks.
Quality checks before you approve
- The piece does what the brief’s goal asked.
- Facts, names and figures match your source material.
- Nothing is copied from elsewhere, and quotes are marked.
- Paid or affiliate content is labelled.
- Headings are clear and the links work.
Common mistakes
- Sending a topic with no source material.
- Several people editing in turn, so rounds multiply.
- Publishing without a final read on a phone.
- Posting often with nothing new to say.
Worked example: one idea, three outputs
Example only. The business is invented. A bakery owner writes five lines of notes on how to choose a celebration cake. The assistant drafts an 800 word article, three social captions for the week and a short newsletter item. The owner replies with one list of changes. The assistant revises and schedules all three. One set of notes has become three pieces, and nothing went out without approval.
Questions to ask any content provider
- Who owns the finished content?
- How do you handle sources, quotes and anything generated by software?
- How many edit rounds are normal, and who decides when a piece is done?
- How will you label paid or affiliate posts?
What is included
The hourly rate covers the whole service: finding the candidate, the four screening steps below, setting up the content platforms and tools your assistant needs, hours tracked with tools such as Time Doctor, and our management of recruitment, payroll management and quality management. There is no separate recruitment fee.
How hiring works
We start with a free call about the work and the hours you have in mind. We shortlist candidates who have passed our screening, you interview them and you choose. The earliest start is within 48 to 72 hours of choosing a candidate.
Four screening steps before you meet anyone
- CV screening.
- A first interview on personality and the general benchmark criteria.
- A technical interview.
- A practical task, to test the candidate in the field.
Notice, replacement and fees
- In the first 3 months, you can end an unsuitable hire on one week’s notice.
- In the first days, you can tell us it is not right and we will replace them.
- After the first 3 months, the notice period is 1 month.
- Replacement is included in the ongoing fee for as long as you are paying, at no extra charge.
The full terms are set out on how it works.
Questions about hiring a content creation assistant
What does a content creation virtual assistant do?
A content creation virtual assistant turns your briefs into first drafts, simple graphics and scheduled posts. They write from your notes, format for each platform and publish on the days you choose. You review and approve, and the opinions and claims stay yours. The tasks above show the full list.
How do I hire a virtual assistant for content syndication?
Hire one for preparing and tracking. Say what you want republished and where. A content assistant can prepare each version from your original and keep a list of where it appears. Decide whether each partner may keep it indexed, whether it must link back to your original, and who owns the permission records.
Who owns the content a virtual assistant writes?
That depends on the agreement, so agree it in writing before work starts. GOV.UK says the creator is usually the first owner, an employer owns work made by an employee unless there is an agreement saying otherwise, and a commissioner owns it only if that is agreed in writing. This is general information, not legal advice.
Related roles
Browse the copywriting virtual assistant, the social media marketing virtual assistant or the LinkedIn ads expert. All of them sit in the Digital marketing virtual assistants family.
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